The Problem
Cotton is the world’s most popular natural fiber—but our over-reliance on it is problematic. Traditional methods of cotton cultivation are water-intensive, and often rely on pesticides and fertilizers which can destroy local biodiversity and soil health. The reliance on one singular output, like cotton, also encourages the practice of monocropping. Monoculture plantations (monocropping) weaken the soil, depleting its nutrients and can lead to desertification.
The Solution
Plant fibers are renewable and inherently biodegradable. (In their natural form, their biodegradation potential can change depending on the level of treatments and processes applied to the end product throughout manufacturing.) By using production waste from the fruit industry, like leaves, that would otherwise be discarded, as well as abundant and fast-growing plants, we not only help by offering alternative solutions to traditional cotton but also contribute to the restoration of the soils that sequester carbon.
We're diversifying our range of cellulose-based materials to help address the problems linked to the world’s over-reliance on cotton. FRUTFIBER™ repurposes food waste, turning banana leaf fiber, pineapple leaf fiber and bamboo into a new, innovative fabric that feels and drapes just like cotton, but with no cotton used at all.
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Our DNA FRUTFIBER™ shorts and t-shirts are made to be worn as part of a relaxed or everyday outfit for the perfect co-ord or layering piece.
To help reduce over-reliance on cotton, we’re making good use of fruit waste.
NEW Luxury
In between
It is the cultural foundation based on the intersection between art, music, and craft that really connects all these people and leads to things like??
New generation should take over and define the game their own way.
The spirit of street wear is very much a live
Signature pieces
Nam brand creates an ongoing dialogue with their audience through shared set of values and ideas, sharing cultural references
Sustainability
Limited editions
Contemporary identities
Barriers between streetwear and fashion were broken, fading of each other energies to create an entirely new universe of consumption
Energy and community that build the foundation of street culture
Style tribe
Subcultures hip hop surf skating graffiti club scenes
Simply call it pop culture
The experience of luxury has changed over the past few decades
, street wear has changed too
Los ángeles art collective turned independent label
Released collaborations
How to execute Consistency in brand narratives
Street culture is stronger than ever
The dna and nature
Brand that speaks a certain language
And the way they represent a collective consciousness
Accessible and aspirational, fashion landscape where you can touch many different categories and price points, and same time feel authentic
Brands are the new bands
Different ways of looking at the familiar
Mixing street wear and luxury is a norm now, customisation of products…
The rules of retail has changed. A new consumer class is completely rethinking the relationship between brand and buyers.
They consider brand values and most of them will not buy rom a brand that will faill to inspire or otherwise appral to their positive emotions. It's not only the product it offers as much as lifestyle and belief system it represents.
Nam Blends the rebellioness of skate, surf music culture. Inspire customers to seek adventure and sunshine..and actively engage in the world arround them. We want to celebrate the Oceans(Ocean day) Skate video to simply to remind its customers to enjoy life and to inspire customers to achieve a more meaningfull existence.
The millenial consumers , limited run products need a more compelling nrrative to justify a luxury classification.
Products that resonate with his own up bringing in south France.
propelled
consesnus
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