Emma Grede: The Powerhouse Behind Inclusive Fashion and Business Innovation

Emma Grede is a name synonymous with innovation, inclusivity, and entrepreneurial success. From her early days in East London to becoming one of the most influential figures in fashion and business, Grede has redefined what it means to be a modern entrepreneur. As the co-founder of Good American, a founding partner of SKIMS, and the driving force behind Safely, she has built a career on breaking barriers and championing diversity.

A Vision for Inclusive Fashion

In 2016, Emma Grede co-founded Good American with Khloé Kardashian, setting out to revolutionize the denim industry. Unlike traditional brands, Good American embraced body positivity and size inclusivity from the start, offering stylish and high-quality clothing that caters to women of all shapes and sizes. The brand’s commitment to representation and diversity struck a chord with consumers, making it one of the most successful fashion launches in history.

But Grede didn’t stop there. Recognizing a gap in the market for inclusive shapewear, she partnered with Kim Kardashian to launch SKIMS, a brand that has since grown into a multi-billion-dollar empire. SKIMS has set a new standard in the industry, offering solutions-oriented undergarments that prioritize comfort, versatility, and accessibility for all body types.

Emma Grede’s entrepreneurial drive extends far beyond fashion. She co-founded Safely, a plant-based cleaning brand, proving that her business acumen is not limited to apparel. With a sharp eye for emerging trends and an ability to build powerful brands, Grede has cemented her reputation as a business leader who understands the evolving needs of consumers.

Her influence goes beyond her own ventures. As an investor on Shark Tank, she became the first Black woman to appear as a guest shark, using her platform to uplift and mentor aspiring entrepreneurs. Additionally, she serves as the chair of the Fifteen Percent Pledge, a movement that encourages retailers to dedicate 15% of their shelf space to Black-owned businesses, reinforcing her deep commitment to diversity, equity, and inclusion.

From London to Global Success

Emma Grede’s journey is nothing short of inspiring. Raised in East London by a single mother, she understood from an early age the value of hard work, determination, and ambition. Her rise from the fashion industry’s marketing side to becoming a power player in global business is a testament to her vision and perseverance.

Today, she stands as a role model for women, entrepreneurs, and aspiring business leaders worldwide. Her impact on the industry continues to grow, proving that inclusivity and innovation are not just trends—they are the future of business.